Mass media about company

Advertisement in the Moscow metro is one of the most important sectors of Moscow communication market. The amount of advertisement spaces, their number as well the multi-million potential audience speak for the fact that advertisement in the “underground city” takes one of the leading positions among visual communications media. And it isn’t a matter of simple accident that everything that is happening in the metro advertisement market is reflected in the Mass Media. This section offers you some Mass Media publications.

Publications Archive

"Olimp" chooses the best advertising in Moscow metro

Website http://www.sostav.ru/news/2010/01/26/r4/
26 january 2010

All are invited to select the most original advertising poster to determine the winner of the second annual contest of the “Olimp” company, “Creative of the year”

Like in the past year, guests of website of “Olimp” (www.olimp-m.ru) can find 12 creations which became winners of monthly voting of visitors of our website. As the result of voting, at the end of February will be determined the winner – the most interesting, likely and memorable advertising poster, which was placed in 2009 in Moscow metro.

Among participants, vote for the title of best on 2009, presented posters of famous commercial companies, catering and entertainment companies. Among them – special series for metro of advertising posters of “Kia” automobiles; interesting creative works of «Jacobs», «Alpen Gold», «Western Union» etc. And also, two posters with image of cute cows: one of them “not informed on economic issues” (“Valio”); and “Torro Grill” “cows which cost like vegetables”.

“Not first year we are collecting and publishing on our website the most remarkable advertising works, which placed in Moscow metro, - says Albert Teplitskiy, Olimp Deputy Chief Executive Officer for Commercial Activity. – Frequently, the winners in nomination “Creative of the year” are images which most accurately convey stylistics of metro, or it has been specifically designed for this advertising place. This year had been presented a lot of interesting and original posters. It is very good, that ideas of creators improved from year to year and contribute to improving appearance of Moscow metro.”

You can find creative advertising images and vote on website http://www.olimp-m.ru/creative-media/year/. Vote results will appear at the end of February, 2010.

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Advertisement in the Moscow metro is ignored by every tenth passenger only

Website: www.Lenta.ru
17 June_2009

Advertisement in the Moscow metro constantly attracts the attention of 90 percent of passengers, i.e. 6.2 million people. This information is disclosed in a press-release of Olimp Advertising Agency. Over two and a half million people took part in a research carried out by TNS Gallup Media for “Olimp”.

According to the data from the Metro Advertising Operator, the most noticeable advertising vehicles include posters on car walls, escalator boards and posters on the walls opposite the station platforms. During the month they attracted the attention of 93, 90 and 89 percent of passengers accordingly.

A little bit less Moscovites using the Metro notice posters on door windows and above the car windows: 85 and 82 percent accordingly.

According to Olimp research results the Moscow Metro is one of the most efficient advertising sites. It is mainly characterized by numerous daily audience and an opportunity of a long-term effect of advertisement on Metro passengers (almost six million Metro visitors spend over 30 minutes there).

New Olimp rollers are conquering the underground city

Web-site www.advertology.ru
29 April 2009

A pilot lot in the amount of 14 rollers installed by the "Olimp" company in the Moscow Metro in early April 2009 already demonstrates the advertisement of the most forward-looking and active advertisers.

New roller structures that have expanded and supplemented the line of vehicles offered by “Olimp” have a number of undoubtful advantages: relevancy, modern style, safety and will gradually replace about 70% of existing city-format light board at most popular stations.

Advertisers that have already accommodated their commercial information on light rollers include such well-known companies and brands as MacDonald’s, Tagansky Passage Trade Center, RIO Trade Center and others. Besides, more than 40 advertisers have already booked advertising spaces on the new vehicles and their advertisement will appear there in the nearest future.

“We are glad that we can now offer our client these new efficient and hi-tech vehicles that, on the one hand, satisfy the latest world advertising market trends and demands, and, on the other hand, perfectly suit many advertisers optimizing their budgets during the crisis and choosing most beneficial media-channels and vehicles, - says Albert Teplitsky, Olimp deputy Chief Commercial Officer. - The new light rollers make promises to become a sales hit, it just should be noted that advertisement positioning on such vehicle will be three times less expensive than rental of a standard light box. Besides, roller machines perfectly fit into the metro interior not disturbing its magnificent architectural complex.”

Light roller structures that actually look like standard city-format boxes (1.2х1.8 meters) are made of contemporary non-combustible and safe materials. Hi-tech rollers will replace static light boards and will permit to demonstrate up tot 6 posters on one vehicle that will enable advertisers to plan and implement their advertising campaigns on a tight schedule. Moreover, light rollers are among the few vehicles thal allow to create a kind of advertising series using several posters for a more detailed and comprehensive description of a commodity or service.

Link to article: http://www.advertology.ru/article70686.htm

The “Olimp” company has installed rollers in the Moscow metro

Web-site www.advertology.ru
31_March_2009

Despite the difficult economic situation Olimp has launched the Moscow Metro Advertising Carriers Upgrade Program.

Advertising Carriers Upgrade Program. According to the schedule 400 existing light boards will be replaced with up-to-date roller structures by this September.

Unlike the familiar light-boxes, light rollers are dynamic advertising vehicles allowing to demonstrate up to 6 posters. The overall weight of such structure amounts to 83 kilos, power consumption is 285 W. The first rollers from the pilot set have already been installed at metro stations.

When choosing new advertising carriers special attention was paid to their safety for passengers. Therefore, the rollers are equipped with a special safety device eliminating the possibility of electric shock. Besides, the new advertising vehicle is non-hazardous since it is made of special non-combustible material that in case of inflammation will not emit any harmful combustion products, and that is especially important in the environment of enclosed space in the subway. The rollers have been tested for moisture and dust resistance as well as for vibration resistance and fully comply with technical requirements imposed on advertising vehicles accommodated in the metro.

For advertisers this new product has a whole range of advantages the main of which is dynamics that attracts additional attention to the advertising vehicle. Moreover, rollers allow to launch a whole set of posters promoting some products or services. All new structures will be installed in place of existing light boards in busiest and most popular spots. Thus, “Olimp” will be able to offer its customers more advertising spaces at busiest metro stations without increasing the total area of advertising space. Moreover, the price of positioning on the new advertising vehicles will be lower than the price of one light-box.

"Installation of new up-to-date advertising vehicles is another step towards the transformation of the Moscow metro into a modern media equipped with best technical facilities. Upgrade is important not only for advertisers who are eager to efficiently promote their goods and services but also for the metro passengers who will see the new structures seamlessly fitting into the “underground city” interior”, - says Albert Teplitsky, Olimp deputy Chief Commercial Officer.

Olimp LLC was founded in 2002 and deals with accommodation of visual advertisement in the Moscow Metro. An efficient sales system allows Olimp to attract 5 to 7% of new clients annually including leading Russian advertising associations and subdivisions of international communication holding companies. “Olimp” regularly distributes advertisement of the most famous brands in the underground city that is seen by 4.5 to 9 million passengers of the Moscow metro every day.

Source: Olimp

Н&M Station

Web-site www.sostav.ru
11 March 2009

"Olimp" has finished the monobranding of Voykovskaya Metro station

“Olimp” has for the first time ever performed monobranding of a Moscow Metro station that was turned for a month into a single advertising carrier for Н&M company from Sweden, the largest European clothes retailer.

Absolutely all visual advertising media located at Voykovskaya station of the Zamoskvoretskaya line of the Moscow metro (banners, boards, light-boxes, etc.) will be occupied by advertising inserts of one-and-only customer during March 2009. This is how the Н&M company from Sweden announced its entry to the Russian market. " Metro passengers have never seen anything like that before," - "Olimp" representatives say.

Metropolis Shopping Center where the store is located is close to the branded Metro station that is daily visited by potential commodities' buyers. Positioning of advertisement for the "H&M" company is performed by Mediaedge:cia agency.

As far as “Olimp” company is concerned, this is its first experience of monobranding a whole station. If the project turns out to be a success, the new method of trade marks promotion may become widely accepted and used. The operator has already received requests from advertisers to carry out similar placement programs at other stations of the Moscow Metro.

Publications Archive