Tariffs The rates have effect from 01.01.2010
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Technical requirements for finished advertisement materials
ADVERTISEMENT INSIDE METRO CARRIAGES
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| Metro lines |
Cost of one advertisement place per month* for an advertisement campaign per month in roubles incl. 18% VAT |
Packages of advertisement places |
| 30x40 cm espacement layer I, flank |
30x40 cm espacement layer II |
30x40 cm on chamfer |
48x12 cm on panel |
35x15 cm on carriage doors |
KOL’TSEVAYA |
7500 |
3600 |
1000 |
1725 |
3600 |
105/210 |
ZAMOSKVORETSKAYA
KAKHOVSKAYA |
5000 |
3200 |
700 |
1200 |
2530 |
160/320/640
íà ñêîñå – 100/200 |
SOKOL’NICHESKAYA |
5000 |
3200 |
- |
1200 |
2530 |
100/200/400 |
TAGANSKO-KRASNOPRESNENSKAYA |
5000 |
3200 |
700 |
1200 |
2530 |
150/300/600 |
KALUZHSKO-RIZHSKAYA |
5000 |
3200 |
700 |
1200 |
2530 |
150/180/300/
360/660
íà ñêîñå –80/160 |
SERPUKHOVSKO-TIMIRYAZEVSKAYA |
5000 |
3200 |
700 |
1200 |
2530 |
150/300/600
íà ñêîñå – 150/200/300 |
ARBATSKO-POKROVSKAYA |
3500 |
2400 |
600 |
900 |
1430 |
72 |
KALININSKAYA |
2700 |
1800 |
350 |
600 |
1100 |
93/186 |
LYUBLINSKAYA |
2700 |
1800 |
- |
600 |
1100 |
80/160 |
Technical requirements
ADVERTISEMENT INSIDE METRO CARRIAGES type «Rusich»
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| Metro line |
Cost of one advertisement place per month* for an advertisement campaign per month in roubles incl. 18% VAT |
Package of advertisement places |
Espacement
layer I |
Espacement
layer II |
25õ48 cm
espacement
transition |
30õ20 cm
on panel |
35x15 cm on carriage doors double-faced |
| 15õ40 cm |
20õ40 cm |
15õ40 cm |
20õ40 cm |
| FILEVSKAYA |
2500 |
3000 |
1350 |
1800 |
2500 |
1000 |
1400 |
80 |
Technical requirementsNotes:
- If an advertising campaign involving the use of adhesive application work with irregular dimensions is carried out the price one advertising space increases in proportion to the area subject to the multiplying ratio of 1.1.
- When positioning any advertising space in metro cars its price increases 1.15-fold.
ADVERTISEMENT ON METRO LINE SCHEMES
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The rates have effect for advertising campaign
on the placement period in the 1st quarter of 2010
| Advertising campaign period |
Cost of one package of advertisement place, in roubles incl. VAT (18%) |
| Advertisement block size (mm) |
660 õ 160 mm
(upper) |
330 õ 160 mm
(half of the upper block) |
208 õ 293 mm
(side) |
| 3 months |
10 200 000 |
5 100 000 |
6 200 000 |
| 2 months |
7 600 000 |
3 800 000 |
4 700 000 |
| 1.5 month |
5 900 000 |
2 950 000 |
3 600 000 |
| 1 month |
4 100 000 |
2 050 000 |
2 500 000 |
The rates have effect for advertising campaign
on the placement period in the 2 nd quarter of 2010
| Advertising campaign period |
Cost of one package of advertisement place, in roubles incl. VAT (18%) |
| Advertisement block size (mm) |
660 õ 160 mm
(upper) |
330 õ 160 mm
(half of the upper block) |
208 õ 293 mm
(side) |
| 3 months |
13 800 000 |
6 900 000 |
7 900 000 |
| 2 months |
10 400 000 |
5 200 000 |
5 900 000 |
| 1.5 month |
8 100 000 |
4 050 000 |
4 900 000 |
| 1 month |
5 800 000 |
2 900 000 |
3 300 000 |
The rates have effect for advertising campaign
on the placement period in the 3 nd quarter of 2010
| Advertising campaign period |
Cost of one package of advertisement place, in roubles incl. VAT (18%) |
| Advertisement block size (mm) |
660 õ 160 mm
(upper) |
330 õ 160 mm
(half of the upper block) |
208 õ 293 mm
(side) |
| 3 months |
12 100 000 |
6 050 000 |
6 600 000 |
| 2 months |
9 200 000 |
4 600 000 |
4 900 000 |
| 1.5 month |
6 900 000 |
3 450 000 |
3 900 000 |
| 1 month |
5 200 000 |
2 600 000 |
2 800 000 |
The rates have effect for advertising campaign
on the placement period in the 4 quarter of 2010
| Advertising campaign period |
Cost of one package of advertisement place, in roubles incl. VAT (18%) |
| Advertisement block size (mm) |
660 õ 160 mm
(upper) |
330 õ 160 mm
(half of the upper block) |
208 õ 293 mm
(side) |
| 3 months |
16 100 000 |
8 050 000 |
9 100 000 |
| 2 months |
12 100 000 |
6 050 000 |
6 900 000 |
| 1.5 month |
8 700 000 |
4 350 000 |
5 400 000 |
| 1 month |
6 900 000 |
3 450 000 |
3 800 000 |
Note: a package of advertisement places assumes placement of one customer’s advertisement block on one scheme in every carriage and on all metro lines .
Number of line schemes in a metro carriage is 3 pieces.
The price of one package of advertisement places includes cost of production.
ADVERTISEMENT ON METRO LINE SCHEMES
on windows of type «Rusich» carriages
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The rates have effect for advertising campaign
on the placement period in the 3 nd quarter of 2010
| Advertising campaign period |
Cost of one package of advertisement place, in roubles incl. VAT (18%) |
Advertisement block size (mm)
190õ450 mm |
| 3 months |
800 000 |
| 2 months |
600 000 |
| 1 month |
350 000 |
Notes:
- A package of advertisement places assumes placement of one customer's advertisement block on one scheme in every type "Rusich" carriage,
equipped with advertisement blocks schemes.
- Number of line schemes in a metro carriage is 6 pieces.
STICKERS ON ENTRANCE HALL DOORS
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| Number of stations |
Cost of advertisement campaign organized on all entrance and exit doors installed at the station per month*, in roubles incl. VAT (18%) |
| Upper block (10x40 cm) |
Lower block (23x57 cm) |
| All stations (from 01 November till 31 March) |
3 500 000 |
4 400 000 |
| All stations (from 1 April till 31 October) |
2 300 000 |
2 800 000 |
| Number of doors |
from 01 November till 31 March ≈ 3900 pieces
from 1 April till 31 October ≈ 2000 pieces |
from 01 November till 31 March ≈ 3500 pieces
from 1 April till 31 October ≈ 1800 pieces |
Technical requirements
STICKERS ON STAINED-GLASS WINDOWS
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| Size: 80õ30 cm |
Cost of advertisement campaign organized in all equipped of stations (Number of leaded panels ≈ 175 pieces) per month*, in roubles incl. VAT (18%) |
Cost of one advertisement place for an advertisement campaign organized on all equipped spots at the station per month*, in roubles incl. VAT (18%) |
| Number of leaded stations - 35 |
600 000 |
4 000 |
Technical requirements
STICKERS ON PAY-GATES IN THE ENTRANCE HALLS OF METRO STATIONS
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| Number of stations |
Cost of advertisement campaign organized on all pay-gates installed at the station entrance and exit per month* in roubles incl. (18%) VAT |
Cost of advertisement campaign organized on all pay-gates installed at the station exit per month* in roubles incl. (18%) VAT |
| Stickers 48õ16 cm |
Stickers 16õ16 cm |
| All stations |
1 440 000 |
486 000 |
| Number of pay-gates ≈ |
3 043 pieces |
936 pieces |
Technical requirements
MOSCOW METRO STATION GROUPS
1st group stations |
Transfer stations of the Kol’tsevaya line and all stations within. |
2nd group stations |
Alekseevskaya, Altuf’evo, Babushkinskaya, Baumanskaya, Bratislavskaya, Bibirevo, Voykovskaya, VDNKH, Kuz’minki, Lyublino, Mar’ino, Mezhdunarodnaya, Novogireevo, Otradnoe, Oktyabr’skoe Pole, Petrovsko-Razumovskaya, Proletarskaya, Rechnoy Vokzal, Savelovskaya, Semenovskaya, Sokol, Sokol’niki, Skhodnenskaya, Tushinskaya, Timiryazevskaya, Shchelkovskaya, Shchukinskaya, Shosse Entuziastov, Ulitsa 1905 Goda , Yugo-Zapadnaya. |
3rd group stations |
Stations outside groups 1 and 2. |
ESCALATOR BOARDS
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| Board size (m) |
Cost of one advertisement place per month, in roubles incl. VAT (18%) |
| 1st group stations |
2nd group stations |
3rd group stations |
| 1.8x1.2 |
Way down |
Way up |
Way down |
Way up |
Way down |
Way up |
| 35 000 |
32 000 |
32 000 |
29 000 |
23 000 |
21 000 |
Technical requirements
Note: If 2 or more advertisements are placed together, the cost of one advertisement place increases in 1.15 times.
NON-ILLUMINATED BOARDS AT METRO STATION HALLS AND PASSAGES
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| Board size (m) |
Cost of one advertisement place per month*, in roubles incl. VAT (18%) |
| 1st group stations |
2nd group stations |
3rd group stations |
| 1x1 |
12 000 |
10 000 |
8 500 |
| 1.4x1 |
13 000 |
10 500 |
9 000 |
| 1.2 x1.2 |
14 000 |
12 000 |
9 500 |
| 1.2õ1.8, 1.8õ1.2 |
20 000 |
17 000 |
15 000 |
| 3x1, 3x1.2 |
27 000 |
24 000 |
18 500 |
| 1.2õ0.4 (pointer) |
12 000 |
10 000 |
8 000 |
| 1.2õ1.2 (vault) |
14 000 |
12 000 |
9 500 |
| 1.8õ1.2 (vault) |
20 000 |
17 000 |
15 000 |
| 3õ1 (vault) |
27 000 |
24 000 |
18 500 |
| 4õ2 (line wall) |
52 000 |
45 000 |
40 000 |
Technical requirements
Note: the size of posters for placement on the line wall at the metro station “Kitay-Gorod” is 4õ1.7 m. Cost of non-illuminated structures of irregular size are calculated on the basis of 1õ1 m non-illuminated board cost, cost of illuminated ones are calculated on the basis of 1õ1 m illuminated board cost.
ILLUMINATED BOARDS, ILLUMINATED ROLLER DISPLAY
IN STATION HALLS AND METRO PASSAGES
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| Board size (m) |
Cost of one advertisement place per month*, in roubles incl. VAT (18%) |
| 1st group stations |
2nd group stations |
3rd group stations |
| 1x1 |
13 200 |
10 000 |
8 500 |
| 1.2x1 |
16 500 |
11 500 |
10 000 |
| 1.2x1.8, 1.8õ1.2 |
23 000 |
21 500 |
18 000 |
|
| 1.2x1.8 (roller) |
7 000 |
6 500 |
5 500 |
|
| 1.2 õ 2.72 |
- |
25 000 |
- |
| 2.5õ1 (frontal) |
70 730 |
63 360 |
56 760 |
| 3õ1 (frontal) |
99 000 |
92 400 |
85 140 |
| 3õ1.5 (frontal) |
127 380 |
120 120 |
113 520 |
| 5õ1.6 (frontal) |
212 520 |
184 140 |
171 600 |
Technical requirementsNotes:
- Calculation of cost of an advertising campaign with a term aliquant of 1 (one) month is done assuming that a month is equal to 30 (thirty) days.
- When accommodating the advertisement of tobacco, tobacco products and smokers' articles the cost of advertising campaign increases 1.2-fold.
- When accommodating the advertisement of alcoholic beverages and their makers with the exception of beer ads the cost of advertising campaign increases 1.3-fold.
VIDEO BARS AND VIDEO CLIPS
on widescreen plasma panels reproducing Digital Signage Networks. (DSN)
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| Cost of advertisement campaign organized on one plasma panel reproducing DSN per week in roubles incl. (18%) VAT |
Cost of advertisement campaign organized on one plasma panel reproducing DSN per month in roubles incl. (18%) VAT |
| 20 000 |
75 000 |
DISCOUNT SYSTEM
Reducing the cost of advertising campaign depending on the number of plasma panels and the period of the advertising campaign, produced from the base value, the corresponding term of the advertising campaign, in accordance with the table of discounts:
| Number of plasma panels |
Period of advertising campaign |
| 1 week |
2 week |
3 week |
1-3 month |
3-6 month |
6-9 month |
from 9 month to 1 year |
| less than 10 |
0% |
1% |
2% |
5% |
10% |
15% |
20% |
| from 10 to 20 |
1% |
2% |
5% |
10% |
15% |
20% |
25% |
| from 21 to 50 |
2% |
5% |
10% |
15% |
20% |
25% |
30% |
| from51 to 100 |
5% |
10% |
15% |
20% |
25% |
30% |
35% |
| from 101 to 200 |
10% |
15% |
20% |
25% |
30% |
35% |
40% |
| from 201 |
15% |
20% |
25% |
30% |
35% |
40% |
45% |
SPECIAL OFFER
Valid only for the following advertising types:
- Announcements of TV programs, TV channels advertising.
- Movies advertising.
- Advertising of drama performances, concerts and other mass events.
- Advertising of PC and video games.
| Base cost of organizing an advertising campaign on one playback station digital screen per week, in Roubles with VAT (18%) |
Base cost of organizing an advertising campaign on one playback station digital screen per calendar month,
in Roubles with VAT (18%) |
| 10 000 |
37 500 |
Note:
- The special offer is valid for advertising campaigns organized from 01.04.2010 through 31.12.2010.
Technical requirements
Note:
- If the term of advertising campaign more than one year – the amount of discount negotiate.
- When placing tobacco advertising, tobacco products and smoking supplies cost of advertising campaign increases 1.2 times.
- When placing advertisement of alcohol products containing ethyl spirit less than 15% turns of finished products its manufacturer, except advertising beer, cost of advertising campaign increases 1.3 times.
FLAGS
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| Size(m) |
Number of flags |
Cost of all advertisement place per month, in roubles incl. VAT (18%) |
| 1.0õ1.5 |
≈ 138 pieces |
4 000 000 |
| Stations: Krasnosel’skaya(2), Komsomol’skaya SL(12), Krasnye vorota (4), Sportivnaya (9), Universitet(6), Dinamo(4), Tverskaya (3), Teatral`naya (3), Novokuznetskaya (1), Elektrozavodskaya (1), Baumanskaya (2), Kurskaya APL(1), Ploshchad Revolyutsii (2), Kievskaya APL(3), Prospekt Mira KL(1), Komsomol’skaya(11), Kurskaya KL(2), Taganskaya KL(3), Paveletskaya KL(17), Oktyabr’skaya KL(1), Krasnopresnenskaya (4), Novoslobodskaya (1), Botanichesky Sad (4), VDNKH (4), Alekseevskaya (1), Rizhskaya (1), Prospekt Mira KRP(5), Kitay-Gorod (5), Tret’yakovskaya (3), Barrikadnaya (1), Pushkinskaya (5), Taganskaya TKL(2), Aviamotornaya (1), Tsvetnoy Bul’var (2), Chekhovskaya (4), Krest`yanskaya zastava (1). |
| The number of flags at a station is given in brackets |
Technical requirements
Note: All advertisement place sale as a package (a package of advertisement places assumes all equipped advertisement place).
COST OF SERVICES FOR TOTAL REPLACEMENT OF ADVERTISING PRODUCTION AND PART REPLACEMENT OF ADVERTISING IMAGE
| ¹ |
Type of advertising production / services |
Cost of replacement of 1 unit of advertising materials in rubles incl. VAT |
| 1 |
Sticker in metro carriages – size 30x40 cm, 15x40 cm, 20x40 cm, 25x48 cm |
120 |
| 2 |
Sticker in metro carriages – size 48x12 cm, 35x15 cm, 30x20 cm |
60 |
| 3 |
Sticker on entrance hall doors of station – size 57x23 cm |
120 |
| 4 |
Sticker on entrance hall doors of station – size 10x40 cm |
60 |
| 5 |
Sticker on pay-gates – size 48x16 cm, 16x16 cm |
60 |
| 6 |
Sticker on stained – glass window of station entrance door – size 80x30 |
120 |
| 7 |
Poster on escalator boards |
1 800 |
| 8 |
Poster on the front place |
8 400 |
| 9 |
Poster on escalator board, in hall of station, in underground passage |
1 800 |
| 10 |
Posters on line wall |
24 000 |
| 11 |
Flag – size 1.0x1.5 m |
1 200 |
| 12 |
Part replacement of advertising image / no more than 5% of volume / max size of part replacing – 1.4x0.4 m
|
4 800 |
| 13 |
Part replacement of advertising image on map of Moscow metro |
100 |
Note:
- Total replacement means changing of advertising production in period of month advertising campaign. In case of if advertising campaign conclude in more time than one month, total replacement means changing of advertising production more than once per month.
- Cost of part replacement advertising image for all types of advertising materials (except posters on line wall) equal to the value of total replacement.
- Part replacement on flags and boards which placed on frontal place - not made.
* A "month" here presupposes one calendar month.
Note:
Calculation of cost of an advertising campaign with a term aliquant of 1 (one) month is done assuming that a month is equal to 30 (thirty) days.
|
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